Saturday, August 23, 2014

Are you listening?

           "Don't hang up! This may be the most important call of your life!"
             I'll bet most of you have received a recorded call that began just like that. But was anyone listening beyond that point?  Anybody?
             I don't think so. Most of us can barely be polite to telemarketers. And if a recording is calling, we don't have to be polite. We can't hang up fast enough.
           I can't imagine anyone actually listens to a recorded call. And if you did, would you actually purchase a product that was advertised in such an irritating manner? Would you actually vote for a candidate who had such low regard for your intelligence that he/she would invade your personal phone with a recording? . I doubt it.
            Which begs the question: Why do so many marketers use recorded phone calls? Sure they are cheap, but if no one listens to them, why bother? Somebody must be listening. Marketers must have some statistic that shows some degree of effectiveness. Not only is somebody listening, somebody is taking the desired action.
         Okay, fess up! Which one of you is actually listening to recorded phone messages? Did one of you actually buy a product advertised on a recorded phone call? Did somebody actually vote for a candidate who insulted you with a recorded message?
         Step forward, whoever you are. Explain yourself!
         Oh, I know we are supposed to be able to avoid nuisance calls by signing up on a do not call list. Maybe I should give it a try. But I tend not to trust such lists any more than I trust recorded phone messages.
          What I want to know is : Who is listening and why?

Friday, August 15, 2014

Show off what you're reading

           Summertime and the reading is ...public!
           That's right. Whether you are on a jet plane headed to Europe or lying on a sandy beach in Pentwater, Mi., chances are good you've got your nose in a book. And holding in front of your face the best advertisement any author can get.
           Nothing like a satisfied customer to attract new readers. Haven't you ever noticed what the stranger next to you is reading? If you ask, they'll definitely give you an honest opinion and the next thing you know, it's on your reading list. Isn't that right?
           A few weeks after Full Moon Friday was released in June, I had to get some work done on my car. Two hours of work. I took a copy of Full Moon Friday. Of course, I didn't need to read my own book so I tucked another novel inside the cover -- a trick I learned back in high school when I wanted to read fiction instead of chemistry.  While I waited in the service center and a nearby McDonalds, dozens of people passed by. No one stopped to ask about the book, but they saw what I was reading.
          My good friend Cheryl Currier had her picture taken reading my previous book, One Shoe Off, and used it for her Facebook profile for a couple of years. She got all sorts of comments.
          I hope you are headed someplace a lot more fun than the dentist's office or the automobile service center. But wherever you're going, I invite you to take along a copy of Full Moon Friday, or One Shoe Off or Great News Town. Read my books in public!  Money can't buy better advertisement.

Sunday, August 3, 2014

Rocky Road Reject

      Rocky Road is my favorite ice cream flavor. But when it comes to the paths of life, I prefer to avoid rocky roads. That's what I learned about myself at a week-long hiking camp in the Adirondack Mountains. The "adventure" scheduled four hikes but I only made it through two.
     I know discomfort and danger are practically part of the definition of "adventure." I was expecting the week to be challenging. I knew each day's hike would climb the elevation equivalent of walking up the stairs of the Sears Tower. I expected to be out of breath. I purchased hiking poles and a hydrating backpack to help me make it. I prepared for months ahead of time replacing my usual 1-mile daily saunter through the neighborhood with a 3-mile hilly hike at a nearby park. But I didn't realize i should have included a month of training on a military obstacle course.
     The "trail" on both the mountains I climbed was more like a rocky creek bed. I don't mean an occasional rocky patch in a winding trail. I mean half-mile, uninterruped obstacle courses of rocks, rocks and more rocks. Boulders! Patches of normal "trail" in the traditional meaning of the word were the exception.
        I've done some hiking before. I spent a week on the Appalachian Trail in Shenandoah National Park and walked many steep and winding roads to awesome vistas. But I have never come across stoney stumbling blocks anything like those I encountered in the Adirondacks. 
       Now, I must admit that most of the 24 people in our group handled the rocky road very well. My friend Mary Kay and I were the stragglers. Hikers that were older than us, or heavier, or less experienced passed us by. The more experienced hikers used the rocks like stepping stones, gliding along as gracefully as gazelles. Blame my short legs or my shortsightedness, but I couldn't perceive a possible path in the stumble jumble of rocks. Those stones crushed any bit of fun or satisfaction in my efforts.
        The trip wasn't a total waste from my perspective. I met some nice people. I will keep that 3-mile hilly hike at a local park as part of my regular routine. The equipment I purchased will come in handy  on other hikes I'll take on more navigable terrain. But I won't be returning to the Adirondacks and I won't apologize. I admire those who have accepted the challenge and  enjoy those trails, but I don't envy them.
         You see, the rocky road didn't reject me, I reject the rocky road. I have other ways I prefer to spend my time, other hills to climb. It's one of the advantages to living 65 years. I no longer feel like I'm a failure if I don't enjoy what others enjoy.
         Make this my sermon on the mount: Blessed are they that climb for they will know the satisfaction of the summit. Blessed also are they that decline for they will discover other stars that shine.

Friday, July 18, 2014

Beer for my horses

Thursday night's triple-header concert at Interlochen --with country legend Willie Nelson, Grammy record holder Alison Krauss and Union Station, and rising star Jason Isbell -- was more than we could have hoped. It will probably go down in my memory book as one of the best shows I ever attended. It was as if we had ordered "Whiskey for my Men" and the bartender threw in "Beer for my Horses."

That's the way Willie did his set, singing half the lyrics and waiting for the crowd to fill in the rest. And they did, gladly. At 81, Willie's voice isn't as strong as we fondly remember. He talks more than sings, and not always in rhythm. But his guitar chords make up for any failing in the vocal chords.He blended one hit into the next for a continuous retrospective of his bountiful repertoire.

Alison Krauss and Union Station were in rare form, full of playful quips about each other and the best, most beautiful bluegrass ever, with plenty of clear harmonies and no nasal tones in the bunch. Jason Isbell opened the evening with a selection of his songs, all new but tunefully done, with enough bass to make the speakers reverberate.

The weather was wonderful, cool enough to be comfortable. My only regret is that I had allowed my phone to run out of power so I wasn't able to shoot any photos from our second-row seat. And I'm also regretting that I may never get another chance to see Willie perform. Here's to you, Willie! Thanks for another memorable concert!

Saturday, July 12, 2014

Laughing overtime

        What a rough life.
         Wednesday morning I reviewed a new children's show, "The Doll People" at Hope Rep. It's brand new, written and directed by Jahnna Beecham. It's such fun to be on the  ground floor of a good show. I can imagine this  being picked up by all the local theaters. It's fast-paced with some catchy music. I loved the ensemble doing hand jive in a circle on one number. And I really loved the pacing at the climax. Every little kid in the room was looking at those scary cats eyes. But no one was crying. They were too caught up in the story and song. Very well done.
           Then Thursday night I went to Circle Theatre to review "One Man, Two Guvnors." A real tour de force for that One Man...Dylan Harris. Quite a role. He's running around in circles and talking out of both sides of his mouth. Very funny. And so were many other performers.Old man's walking too slow? Just turn up his pacemaker. Hilarious!
           On Friday night it was back to Holland to review "Hot Mikado."  Gilbert and Sullivan's operetta has been adapted to '40s fashions and music, with big band horns, jitterbug, tap dancing and Zoot suits. What fun! The music and dance is so startling that I almost forgot the real humor Gilbert packed into his illogical stories. Making flirting a capital offense! What a crazy idea. And having a Pooh-Bah with all the government titles rolled into one...he makes the laws, enforces the laws, judges the guilt, investigates the crime, ... no disagreements. It's so ridiculously funny.
           This is what I call "Laughing for a Living." Three days in a row. Getting paid to have a great time. And I'm supposed to be retired.
           Tomorrow, I'm headed to Chicago to see the final performance of "The Last Ship," a new musical by British pop rocker Sting. It will open on Broadway in the fall.  I'm not getting paid to see this one. I'll have to buy my ticket, pay for my trip. I'll leave the house about 7:30  in the morning and not get home until 11:30 at night. But a chance to see a new show before it goes to Broadway? Wouldn't miss it for the world.
             It's a rough life, but somebody has to do it!

            P.S. Sting surprised us -- not only by creating a moving stage musical "The Last Ship" but also by showing up at curtain call and singing the title song! Loved the show. More Celtic than rock. Perhaps too dreary for Broadway but says a lot about the relationships between fathers and sons, and a broader statement about workers vs. industry. Maybe because I'm seeing my own life's work on stormy seas now, I can relate to the end of an industry.

Tuesday, July 8, 2014

Proud Papa

          When you give birth to a new book, it's not unusual for the baby to get all the attention. Recently when I was invited by Schuler Books to participate in a local author panel, I was asked to provide the store with 15 copies of my latest book, Full Moon Friday. The third book in the Jordan Daily News Mystery Series, it's about a day when everything goes wrong.
          Full Moon Friday sold well, but we failed to realize that many fans of a mystery series want to start at the beginning. We didn't have enough copies on hand of the first book -- Great News Town -- and quickly sold out.
        Great News Town is the papa of the series, the story that had to be told. It was inspired by a series of murders that happened near Joliet, Il., when I worked for the Joliet Herald-News in 1983. The whole series grows out of recreating a spunky newspaper staff that solves mysteries in the pre-DNA, low-tech world before you could hold the internet in your hand. 
       Although the books don't need to be read in order, Great News Town is the perfect introduction to the fictional Chicago suburb that seems to attract more than its share of big news stories.
       In April, Writers' Digest Magazine gave  Great News Town an honorable mention in its Self-Published Book Awards. Recently Windy City Reviews published  this review. I didn't realize until I read the review, that the reviewer actually grew up in Joliet during the events that inspired the story.
        All my books are available on Kindle, but Great News Town is also available for Nook, Itunes, Kobo, you name it.
        Full Moon Friday garners all the ooos and ahhs of a "cute" newborn, but Great News Town is the proud papa passing out the cigars!


Monday, June 30, 2014

Support Independents

        This is the week Americans focus on Independence.
        We make sure we tell the vets we appreciate their service, even if we don't always agree with the politicians who put them in harms way.
         We bow our heads in a crowded McDonalds to thank God for our burger just because we can.
          And we buy American-made products at small local stores because that's the American dream.
         Nothing can be more independent than a self-published author, unless it's the small independent books stores that sell our books. Twenty years ago there were more than 4,000 independent bookstores in the U.S. Today there are less than half that number. In just the past two years we've seen Schulers Books and Music, our favorite Grand Rapids bookstore, go from three to one location in Grand Rapids.
         That's why I'm delighted to be celebrating Independence weekend by selling and signing Jordan Daily News Mysteries at Travelers Trunk Book Store in Cedar Springs from 2:30-4:30 Saturday, July 5.
        Travelers Trunk is owned and operated by Amanda Litz, an independent children's author and mother of four. She's the author of the Sam and Pam series for early readers. She also wrote "The Great Gumshoe: The Case of the Missing Bear" and The Traveler's Trunk series. 
         Litz runs Traveler's Trunk publishing, which will be sponsoring an Authorpalooza on July 17 with a dozen local children's authors at the Children's Museum in Grand Rapids. Her store features used books as well as local authors, so you can find lots of bargains under $5.
          If you are looking for a quiet break from all the hot and hectic holiday activities, drop in at Traveler's Trunk Bookstore, 25 Main St., on Saturday afternoon. Meet a couple authors, pick up a mystery for Mom, an easy reader for the kids, and a couple bargain books for Dad. It's the American way!